PGA Tour trying to protect its Tiger Bubble

From The New York Times Magazine: Tiger Woods is the most important player to the game of golf in terms of the bottom line. As far as professional golf is concerned, Woods cannot come back fast enough. The PGA Tour is at a critical juncture. Next year it will begin negotiating new TV contracts with CBS and NBC. In the meantime, the tour is trying to secure sponsors for 10 events in 2011 while economic conditions are not exactly favorable. Two of the hardest-hit industries, financial services and car manufacturing, are responsible for underwriting a third of the PGA Tour's...

Source: http://blogs.golf.com/golf-truth-rumors/2010/03/pga-tour-trying-to-protect-its-tiger-bubble.html

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Tiger's foundation still flourishing

From ESPN.com: There are still a fw people and companies standing in support of Tiger Woods. The sponsors of his foundation haven't jumped ship, even as some such as AT&T and Accenture have severed ties with Woods himself. And if the foundation folks hired by Tiger thought his transgressions embarrassing, they're not letting on. As if reading from the same talking points, they profess to be so consumed by their work -- most specifically the daily operation of the Tiger Woods Learning Center here in Southern California -- that they pay no mind to the salacious accounts of his female...

Source: http://blogs.golf.com/golf-truth-rumors/2010/03/tigers-foundation-still-flourishing.html

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Is Woods's return bad for the PGA Tour?

From The Wall Street Journal: Tiger Woods is golf's moneymaker. The PGA Tour, CBS, Augusta National, everyone associated with the Masters is breathing a huge sigh of relief that Woods is returning for the year's first major. But Woods's return may be the worst possible thing for the PGA Tour in the long run. Certainly, hundreds of golfers can thank Tiger for driving up purses and making sure that even the relatively mediocre are living quite comfortably. But Woods's dominance is a clear sign of the superstar effect which causes opponents to concede, rather than rise to the occasion when...

Source: http://blogs.golf.com/golf-truth-rumors/2010/04/is-woodss-return-bad-for-the-pga-tour.html

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